“Give me a brand, tell me about your idea, and I’ll turn it into more than you could imagine." AdaPia d'Errico
I cut my teeth in negotiating claims with the agents and lawyers of professional Italian soccer players and authored a proposal that won the contract to manage all professional sports injury claims for the 2008 FIFA World Cup. When the markets crashed in September 2008, I worked a hedge fund in Switzerland. Not the best place to be you might think … but I was instrumental in legal negotiations and other operations that successfully kept our funds liquid and our business afloat. This was the time when and the place where a lot of my hardcore businesswoman skills took root.
Then, my artist sister needed a little help setting up a company structure. I am unable to think in small compartments; I saw the bigger picture and the limitless business potential of her art. We started with a $0 marketing budget, a MySpace page, a 20-person e-mail list and got our first licensing contract for a journal with her art on the cover. Little did I know that we would revolutionize the art and comics industries, start a retail business, and become leaders in social media fan building. Or, that I would grow a network of incredibly diverse, talented, inspiring, passionate, creative people in a multitude of industries, while working with some of the biggest consumer and entertainment brands to help develop new properties, reposition evergreen brands, and develop the almighty community and social strategies to activate influencers, create uber-fans, and generate viral discussions and long-term brand value.
Along the way, I worked with many artists, agencies and consumer brands, as well as dabbling in digital film distribution with my own start-up. All of this led me to none other than Los Angeles. In early 2014, in the thick of Silicon Beach rising, I joined the three founders at Patch of Land, one of the early, tech-enabled Real Estate Crowdfunding platforms as their CMO. In a matter months we grew the company from a few hundred registered users and 3 investments, to a company turning out dozens of offerings a month, and thousands of registered users coming to our site to learn, borrow, and invest. The company now sits firmly in a leadership position in the industry, as the top debt-based real estate crowdfunding and real estate marketplace lending platform.
“I am interested in the intersection of technology, design, culture -- now and in the future, to create powerful consumer experiences and profitable commercial endeavors.” AdaPia d’Errico
I’m a geek and a nerd. I am an avid supporter of STEAM (science, technology, engineering, arts and math) being not only taught but emphasized to children in school. I speak English, French and Italian fluently. I also have basic understanding of German and Spanish. I've discovered an innate passion for teaching, mentoring and coaching. I bring out the best in people, helping them succeed, flourish and thrive. I am an insatiable cultural anthropologist by how I observe the world and find patterns in behavior, society, customs and norms, etc. I lived and worked in 4 European countries over 11 years and have travelled around the world, visiting every continent but one.
I completed a business degree in Canada and another business degree in Holland. I wrote my thesis on the role of emotional intelligence in intercultural management for a management training company in Brussels. I continue to explore and study psychology, meditation, quantum physics, neuro linguistic programming, spirituality and brain enhancement techniques in my life-long quest of learning and improving myself. Most recently, I've been taking writing courses at UCLA Extension - in the classroom and online - to hone my skills as a content creator and storyteller.
(I am) "... an incurable chocoholic, devoted yogi, fashion fiend, occasional writer, gluttonous foodie, and general creative schemer." AdaPia d'Errico
I swam with a whale shark, hatched sea turtles and sailed around Iceland and up to the Arctic Circle. I trained my first French Bulldog, Vudu, in agility trials and experimental mimicry techniques. I do yoga on big rocks in the desert. Meditation and deep contemplation are a part of my daily routine. I love and respect nature, contributing to organizations that work to save, protect and raise awareness about animals, pets and the environment. I am fascinated by trends that shape our culture, especially the impact of technology on our daily lives and on business. I'm an active Gen C'er: I create, collect, curate and share with the community, and participate in and contribute to the revolutionary services that Internet companies have created. I’m disruptive without being destructive.
Giving back is very important, and I do it through working with charitable and non-profit organizations, as well as through mentorship, investing, and advising. I often speak or present on topics based in industry topics like crowdfunding, building a brand or marketing, to being a woman in business, an executive and an entrepreneur. I am blessed to have been adopted by the Lord of all Frenchies, Barrington, who currently is overseeing the complete rebuilding of our single family house in the next big city - Inglewood.
The words, “no” or “you can’t” serve only to provoke my determination and push the boundaries that take my experience and understanding to new heights. The challenges in my life have been my greatest teachers. And I’ve learned that creativity is innate in everyone, that we are all artists, that we must embrace change and take actionable steps to achieve our vision, even if it means going where others cannot see a path. I see a constellation.