Creation of personal artist brand and retail business; raised Camilla’s profile in the pop culture space to one of the best known female artists and character designers, attracted fortune 500 companies as clients and activated tens of thousands of fans around the world.
What began as a 20 page short story has become an acclaimed and loved lit-inspired graphic novel series with merchandise spin-offs including toys, apparel and accessories and an exclusive partnership with MTV Geek!
Developed the iconic steampunk-bionic characters by artist Camilla d’Errico into a loved and renowned character brand including murals at the 2010 Vancouver Olympics, Art Book, iPad App, merchandise and apparel, and fans that dress as characters in cosplay.
Online social game and entertainment character brand with fully developed character universe and world. The brand began as a Nintendo DS game, and has extensions in comics, graphic novels and an animation with a fan base exceeding 500K globally.
Cepia acquired the Star Wars license to expand the popular franchise onto its collectable racing toy game, Dagedar. The Star Wars Dagedar line was developed and distributed across all major toy retailers in H1/2013.
Brand Narrative Strategy, Business Development, and Integrated Marketing
for Startups, Entrepreneurs, Creators and Artists
AdaPia d'Errico is a Brand Designer and Creative Strategist working with
creators, brands, startups and entrepreneurs across the digital media, new
media, arts and entertainment landscapes. Services include: Creative Strategy for brands, startups, and individuals through brand
definition, narrative, positioning and communication, strategic partnerships,
brand extensions, licensing, and franchise development; Business Development for any business at any stage through inspired deal
brokering, talent identification, intellectual property acquisition, product
development, management and creative direction; and Integrated Marketing that is always ahead of the trends through growth hacking,
viral and guerilla campaigns, fan outreach and audience building, and whatever
bold new techniques produce measurable results. She specializes in brand narrative for iterative businesses for startups and founders.
Adapia d'Errico | 347 West Hillsdale Street, Inglewood, CA, 90302, United States