This simple graphic shows the process of acquiring a user and the progression they go through to become an evangelist. Throughout this process, you must:
- always provide fresh, relevant and diverse content,
- interwoven into an overarching theme or story, and
- make time to interact meaningfully on your chosen platforms.
Users, customers, clients, prospects are all people and social media is nothing more than a channel for communication. We are building relationships with somewhat new tools. We can't call social media new anymore; it's the media of choice. By learning to harness the power of the channels, you'll be able to guide people down this funnel.